Being customer focused is only half of the story when it comes to corporate entrepreneurship. As a lot of enterprise product owners and intrapreneurs can tell you, understanding and managing a product’s stakeholders is of equal importance as not losing sight of the customer’s needs.
Dan Toma, the editor of The Corporate Startup, shares a simple step-by-step tutorial that could help increase the chances of your initiative’s success.
You do not have to be an intrapreneur to crash and burn because you didn’t pay enough attention to your “stakeholders”. In our opinion, every startup should carefully analyse the needs and wants of all its stakeholders, internally (your team) and externally (board members, investors etc.). Customer Tunnel Vision is one of the most often mentioned mistakes made by failed entrepreneurs!